Would you use Social Media in your Business?

Universidad Metropolitana
English V
Section 13
Giancarlo Ciccone
V 23713778

Would you use Social Media in your Business?

Currently the vast majority of Internet users actively usea asocial network, so these platforms are an ideal medium to reach thousands of users who can become new costumers. 5 Benefits by wich I would use Social Media in my Business:

1 - Direct communication with customers: Social networks allow you to communicate with customers or potential customers, which is essential since the current consumer demands to be heard.
2 - Greater confidence in the brand: When the brand, product or service has presence in networks and a fluid contact with customers, it is no longer a "distant" business to somehow "humanize" and generate trust in customers.
3 - Higher visibility of a business: As mentioned above, having a presence in social networks is an excellent window to give greater visibility to our product or service, allowing thousands of users to know the brand.
4 - Increased advertising at lower cost: Interaction with customers is fundamental, and this is an ideal medium for advertising because the cost involved is quite lower than compared to traditional channels. Through social networks you can reach more users and perform concrete and exclusive advertising actions for fans of the page, such as gifts, discounts or drawings.
5 - Measure the reach of your brand: Through the contact in social networks with the consumers of the product or service not only we can see what they think of this one but also to know other data through the multiple measurement tools, which will allow to Know if the publications are interesting to the fans and thus Refine the proposals for the target audience.